Vivobarefoot
Consistent further development
For 2026, Vivobarefoot is continuing to expand its lifestyle segment and consistently positioning the barefoot concept in an urban context.
Based on the idea that exercise is not seasonal, the company sees its lifestyle range as a link between city and nature. The aim is to attract new consumer groups to natural exercise and further strengthen the brand's fashion credentials.
The focus is on the further development of the Gobi line: new seasonal colorways such as "Natural Mole Brown" for the Gobi Boot and "Obsidian" for the Sensus Chelsea expand the range with versatile, commercially relevant options. The range is complemented by the new Gobi Mule—a winter-ready slip-on version with PrimaLoft® insulation that combines comfort, warmth, and freedom of movement.
An exclusive design collaboration with the Japanese Moonlight Gear team also provides inspiration. The jointly reinterpreted Gobi sneaker has a subtle skateboarding influence and underscores the claim to strategically combine performance, lifestyle, and cultural relevance.
