Brave new (accessories) world

Vienna's Kärntner Straße has a new highlight: on 12 June 2025, the traditional department store Steffl opened its extensively modernized accessories floor. On over 1,100 square meters, an open space concept with a clear design language and a carefully curated range of brands invites you to enjoy a new, stylish shopping experience.

Exposed ceilings, elegant surfaces made of dark wood and brushed aluminum as well as the striking "Jane" lighting installation by the manufacturer XAL characterize the ambience of the new entrance area. The diverse range of brands includes international labels such as Ferragamo, Victoria Beckham, Etro and JW Anderson as well as luggage from Samsonite, Delsey and Horizn Studios. The range is complemented by exciting newcomers, including Austrian labels such as Atie, Julia Skergeth and Published By.

Johanna Elisabeth Schmid, CEO of Steffl, emphasizes: "With the new concept, we are continuing our goal of offering our customers an inspiring shopping experience at the highest level." Managing Director Thomas Hahn emphasizes that this is just the start of further investments as part of the modernization strategy.