Shift Frankfurt
Sneak peek at Fredhagen
Shift Frankfurt will open its doors for the first time on March 5, 2026, for an exclusive sneak peek at Fredhagen in Offenbach.
Brands, retailers, agencies, and fashion professionals who want to discover the new B2B format early on are invited to attend.
The sneak peek offers the opportunity to experience the extraordinary industrial location in its empty state and at the same time learn about specific implementation examples. The Shift team presents exemplary stand construction options in various sizes as well as initial lighting installations that underline the trade fair's creative and curatorial identity. The aim is to create transparency, provide inspiration, and engage in open dialogue with the industry right from the start.
At the same time, the organizers have announced a change of date: Shift Frankfurt will now take place on July 1 and 2, 2026 (instead of June 24/25). This decision is based on intensive discussions with the industry, with the aim of giving the women's wear segment in particular more time to present its collections and providing brands and retailers with additional planning security.
