Loyalty and sustainability

In 1995, friends Christian Katballe and Palle Bruun Rasmussen founded the label in Aarhus, Denmark, with a simple idea: to create casual street fashion that they themselves would want to wear. "We never intended to conquer the world with another fashion brand. We made clothes we believed in," says Palle Bruun Rasmussen, adding: "Revolution has always been rooted in the things that move us: sports, art, graphic design, and architecture." Alex Braunschmidt of Street Files is responsible for sales in Switzerland, the agency Label-Agent in Germany, and Chris Dörr in southern Germany and Austria.

www.revolution.eu