Summer statement

The success of the fall/winter collection is an incentive: Pride to Be has performed as a top label in the Modeist agency and has won numerous well-known new customers, department stores and boutiques alike.

As of now, Pride to Be is not only bringing winter highlights, but is also significantly expanding its range for spring/summer with a fully-fledged program for the delivery dates November 2025 and January 2026.

The focus: new materials and complete summer looks. Wafer-thin faux leather in soft tones meets trendy satin pieces that are perfect for layering. Plus butter-soft vintage leather looks as blazers, skirts, jackets and dresses as well as a suede range with new jacket shapes and it-pieces.

"We wanted to meet our partners' desire for a serious summer range that goes beyond the classic transitional jacket," says Marion Hoferer, creative director of Pride to Be. This has been achieved with the usual reasonable price-performance ratio, consistently 3.0 costing and the option of working as a private label if desired.

Pride to Be remains true to its strategy: exclusively for independent specialist retailers, no online sales, no major suppliers. This makes the range not only special, but also price-stable.

@pridetobe