Myths
Material First
What is the focus of Myths' Spring/Summer 2027 collection?
Simone Bernardi, CEO of Myths: Lightness as the result of development. For us, “Research Attitude” means thinking starting with the material—through the construction process all the way to the finished product.
What makes your materials special?
Ice Cotton takes center stage—a crinkled cotton yarn that feels cool and is extremely lightweight. New additions include textured variations and an especially fine, almost weightless version. This is complemented by Ice Wool: wool that is dry, light, and unexpectedly fresh.
How is that reflected in the product?
About function and precision. Washable wool, technical fabrics, and classic patterns like houndstooth or stripes feel familiar, but they work differently.
And what about the silhouette?
Smoother, more fluid, more relaxed—with a clear focus on movement.
What is the key factor?
It's not something you see, but something you feel when you wear it.
