Welcome to the Future: 65 Years of Innovation 

With a celebration marking its 65th anniversary and its new products for Fall/Winter 2027/28, Mainetti showcased the direction in which packaging in the premium segment is heading during an event in Milan in early July.

The company used the occasion not only to celebrate its history, but also to present its vision for the future. 

What began in 1961 with four brothers has grown into a leading international provider of hanger and packaging solutions. For CEO Roberto Peruzzo, three values are central to the company’s mission: speed, reliability, and service—always with the customer in mind. 

At Milano Unica, Mainetti presented new branding solutions, high-quality display boxes, and solutions for paper, textile, and flexible packaging. The focus was on the concept of viewing packaging as an integral part of brand identity. 

Another key focus was sustainability. In addition to its existing HangerLoop and PolyLoop programs, Mainetti announced its partnership with Ekoligens. The goal is to develop plastic-free hangers based on FiberCore™ technology. Also new were the FSC-certified Mainetti Wood Atelier collection of wooden hangers and the biodegradable Bamboo Dust Bag made from Moso bamboo. 

The inspiration themes for Fall/Winter 2027/28 also pointed in a clear direction: craftsmanship, natural materials, “quiet luxury,” and personalization are shaping the new packaging concepts.