Alpine sheep wool 

The newcomer brand Lore is committed to using regional wool.

The label's goal is to combine sophisticated design with local character, placing the focus on origin, materials, and craftsmanship. Founder Inga Nemirovskaia has ten years of experience working for international fashion houses, including Haider Ackermann, Ann Demeulemeester, and Alber Elbaz. After working in London and Paris, she returned to Austria to focus on sustainable materials and regional supply chains. "It's a wonderful task to pay tribute to craftsmanship and make its importance visible again in our products," says Nemirovskaia, who lives and works in Vienna.  

@ lore.europe