Ease of Elegance

What are you currently working on?

Petra Stapper, founder of Knit-ted: We are building on the strong foundation we have established in our home market and are now ready for international expansion. Our goal is to bring our "Ease of Elegance" to even more women, especially in Germany, Belgium, and France. We are seeing growing demand for affordable luxury as more and more consumers seek high-quality, durable pieces. Our collections are evolving to meet this change. Our plan is simple and ambitious, and we remain true to the quality and authenticity that define Knit-ted. We look forward to continuing our journey.

What distinguishes the upcoming collection for Fall/Winter 2026/27?

This season, we are taking a spiritual approach. We sought to strike a balance between scale and harmonious forms in our designs, inspired by Dom Hans van der Laan and his principle of proportionality. One of his buildings even served as the backdrop for our campaign. The color palette of sand, white, gray, and brown tones conveys tranquility, while cobalt, rosé, and moss bring joy. We focus on soft, high-quality fabrics that feel pleasant against the skin, and on knitwear made from merino wool, alpaca, yak, and cotton. The collection is complemented by feminine blouses, sturdy faux leather pants, soft flannels, denim, coats, and teddy jackets.

The main theme of our issue is realness. What does this term mean to you?

Authenticity stands for clarity and trust. In a world dominated by digital noise, it means being transparent and approachable as a brand. It shapes everything we do and our creative process. We don't chase trends, but focus on conscious design. In this way, we support women in building a high-quality, durable wardrobe and staying true to themselves.

@knittedessentials