Karl Lagerfeld Men x Hechter Paris
New showroom in Switzerland
12/11/2025 BY
style in progress
Karl Lagerfeld Men and Hechter Paris are intensifying their activities in the Swiss market with a new showroom in Glattbrugg.
Together with the agency Mifsud.Fashion, the brands are focusing on proximity to retailers and greater visibility in the premium and modern fashion segment. The new showroom unites Karl Lagerfeld Men, Hechter Paris Men and Hechter Paris Corporate under one roof. The concept offers buyers a compact overview and promotes synergies between fashion, lifestyle and corporate wear. "We are creating a platform that brings our brand world to life for retail partners," says Dominique Mifsud, Managing Director of the agency. In addition to the pure collection presentation, the location will also serve as a hub for order appointments, previews and exchange.
