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Sustainability with attitude

27/05/2025 BY Veronika Zangl


Sustainability with attitude

From July 19 to 21, 2025, Innatex will once again open its doors in Hofheim-Wallau near Frankfurt - and once again it is clear that sustainable fashion is more diverse than ever. Whether minimalist, playful or functional - brands such as Vaude, Jan'n'June, Zamt Berlin or Näz Fashion provide convincing answers to the wishes of an increasingly conscious trade. The little ones are also catered for: Sense Organics and Koel set the tone in the children's fashion segment.

Green fashion brands meet international trade visitors

In addition to well-known names, the trade fair is once again giving newcomers a stage. The curated Design Discoveries will remain at their new location in the foyer, where they will be given special visibility with more intimate talks and community discussions. International participants such as Two Thirds and Bask in the Sun also underline the global appeal of the sustainable fashion platform.

Expert panel discusses shoplifting in the retail sector

A key topic this summer: shoplifting. In a panel with the Hessian Retail Association, the organizer Muveo GmbH is responding directly to retailer feedback. "The topic of shoplifting has been brought to us from several sides recently," says project manager Alexander Hitzel. "Our panel not only discusses the current problem, but also provides measures for prevention, legal principles and strategies."

Talks, networking and community - the Innatex supporting program

Other items on the program: a talk by Nina Lorenzen (Fashion Changers Berlin) and community talks with Mirjam Smend (Greenstyle Munich). And as always, Innatex invites you to the legendary summer party in the outdoor area - the perfect place to make new contacts and refresh old ones over drinks and beats.

www.innatex.de

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