Gang
Tailored to People
For 30 years, Gang has stood for expertise in pants and denim with an Italian soul. A high level of expertise in fit, authentic washes, and a keen eye for detail define the brand’s identity, which is underpinned by a corporate culture that puts people first.
Text: Lisa Hollogschwandtner. Photos: Gang
What defines Gang cannot be measured by the product alone. Of course, there are the jeans—the heart of the brand—designed to flatter every body type. But behind them lies an attitude that runs deeper. “Gang” is more than just a name; it’s a living reality: a team defined by solidarity, trust, and mutual respect. These values have formed the foundation of the company since its founding by Roberto Chini in 1994.
Chini built Gang with entrepreneurial courage and a great deal of intuition. This emotional foundation is still palpable today and is now being carried forward into the future: Marcus Grahm has been at the helm of the brand as CEO since April 2026. After several years of working together as a sales agent, he knows the company intimately and is taking on this responsibility with respect for what has been built so far. “The mere fact that I was entrusted with taking over Roberto’s life’s work was enough to appeal to me,” says the new CEO. For him, trust is not just a buzzword, but a principle: “It is the foundation and basis for any collaboration.”
Together with Jessica Pupavac and Klaus Niessner, Grahm forms a leadership trio that combines experience, product expertise, and strategic thinking. While Pupavac is responsible for the collections and Niessner oversees operations, Grahm drives initiatives in sales, marketing, and organization. His focus is on combining the brand’s established emotional appeal with clear structures. On the product side, denim will remain the heart of the brand in the future, complemented by the expansion of related segments. Growth should not be forced but should develop organically—supported by a strong team. For Grahm, one thing is clear: “If we can make people want to come here and believe in something together, then we will be successful.”
