Edblad
Vitamin injection
Eva, you see Edblad as a digital and analog brand. What does that mean?
Eva Boding, CEO Edblad: "The jewelry market is developing rapidly and to be a relevant brand today, you have to interact with potential customers in both worlds. We want to invite inspiring shopping and touch the emotions with entertaining events and collabs, such as our pop-ups with Kastner & Öhler, with which we are starting our roll-out in the German-speaking market. An important step for us! Our aim is to work closely with fashion and jewelry stores to ensure a successful partnership. We are also investing all the more in marketing to increase desirability. We already know from other successful markets that this combination works well for us.
What new products are in the collection?
I personally love our new statement bracelet, which combines design, quality and function in one beautiful product. The Tidal bracelet is comfortable to wear, you can style it in many different ways and it is very durable.
At the same time, we are responding to the floral trend among our younger customers with the Jasmine collection - currently a bestseller! A good example of how Edblad adapts trends while remaining true to its core pillars: high product quality at affordable prices. Brand new is our design collaboration with fashion icon Fredrik Robertsson. An outstanding signal for innovation and creativity, like a vitamin injection for our brand!
