Dressler
New Evening Capsule Collection: “Elegant Statement”
Evening wear is making a comeback—not because people are partying more than they used to, but because the art of dressing up is regaining its importance.
For events, dinners, parties, and weddings, people are putting more thought into their appearance. Dressler is responding to this trend with a new, limited-edition evening capsule collection.
“We’re seeing this trend clearly in our main collection: eveningwear is performing strongly. That’s what prompted us to launch our own evening capsule collection for the first time,” says Thomas Jaeger, CEO of Dressler.
Under the name “Elegant Statement,” Dressler presents around a dozen looks that are deliberately positioned above the festive offerings of its regular collection. In doing so, the brand reinterprets classic formalwear: a tuxedo jumpsuit for men makes a bold statement, while a tailcoat draws on the brand’s heritage DNA.
The capsule collection also makes a statement with its materials and color palette. Velvet tuxedo jackets in mauve, burgundy, and dark brown pick up on current color trends and translate them into a modern eveningwear aesthetic. A sequined suit adds a glamorous, deliberately expressive touch to the collection. Another distinctive design element is a newly developed, wide shawl collar with a geometric look, which offers a modern take on the classic tuxedo lapel.
The collection features Supima cotton velvet as well as luxurious blends of viscose and silk. These are complemented by fabric blends of virgin wool with silk or mohair, which lend the collection a subtle sheen. Accessories such as tuxedo bow ties and pocket squares made of pure silk round out the collection.
The limited-edition capsule collection will be available starting in November and will be priced between 600 and 900 euros.
At the same time, Dressler is launching a new pre-collection featuring NOS looks and select outdoor styles. “This new delivery date is a key component of our modernization strategy. It allows us to further strengthen our partnership with leading and exclusive specialty retailers and consistently steer the brand toward the future. Our goal is to continue developing Dressler together and to bring our mission of ‘affordable luxury’ to life,” said Jaeger.
