Cultura
Provocative
19/05/2025 BY
Janaina Engelmann-Brothánek
A streetwear brand that has been combining Italian heritage with urban style since 2017. Made entirely in Italy, the Milanese brand Cultura Workwear boldly interprets workwear differently and creates hoodies, cargo pants and T-shirts with often provocative graphics. Also inspired by skate and motocross elements, the brand combines Italian quality with the authentic energy of American streetwear. Represented by Marcona3, Cultura has won over renowned retailers such as Antonia, is growing by 30 percent annually and achieves an average sell-out of 80 percent. Figures that speak for themselves. culturaofficial.com

