Crocs
Pop-up Stores with the KaDeWe Group
Crocs is continuing its current brand campaign, “Pop In. Vibe Out.,” in brick-and-mortar stores and, in collaboration with all three premium department stores in the KaDeWe Group, is implementing a modular pop-up concept in Germany.
The retail campaign is making stops at KaDeWe in Berlin, Alsterhaus in Hamburg, and Oberpollinger in Munich, highlighting the Classic Clog and customization with Jibbitz charms.
The campaign kicked off at KaDeWe, where the concept is complemented not only by the pop-up space but also by an eye-catching window display. Next up is the Alsterhaus in Hamburg (August 30 through October 3), followed by the campaign at the Oberpollinger in Munich from October 3 through November 8.
Under the slogan “Pop In. Vibe Out.,” Crocs is focusing on an immersive retail experience that combines product presentation, lifestyle, and personalization. Inspired by living spaces such as bedrooms and kitchens, the store design translates familiar everyday situations into a modern brand presentation. Two lifestyle zones, gold-colored premium displays, large-format campaign visuals, and curated product collections create an eye-catching retail space.
The focus is on the Classic Clog, available in a variety of colors. The collection is complemented by curated Jibbitz displays and a customization station where visitors can personalize their shoes. The modular concept is designed for various retail locations and aims to bring to life the combination of comfort, creativity, and personal style.
With this initiative, Crocs is strengthening its presence in the premium retail sector and focusing on experience-oriented spaces that go beyond traditional product displays. The focus is on interaction, personalization, and the emotional presentation of the brand at the point of sale.
