Bogner
Outstanding Lifestyle
Bogner returns to the Pitti Uomo menswear trade fair in Florence. With what aspirations?
Kristof Risse, Chief Commercial & Marketing Officer: "Our return to Pitti Uomo underscores our commitment to further strengthening the Bogner brand internationally. Back in August, we announced that we would be investing further in internationalization together with our partner Katjes International. As an iconic fashion fair for men's fashion, Pitti Uomo is the ideal venue for this and sends a clear signal to the international fashion scene.
Bogner is currently generating sustainable sales growth. What makes the brand so special?
Bogner stands for sporty elegance and the combination of sport and fashion. The brand combines its strong heritage in skiing with high-quality ready-to-wear clothing, creating a unique fusion of tradition, performance, and modern luxury. This combination of functional expertise and style-defining fashion makes Bogner unmistakable.
How will Bogner menswear be presented at Pitti in 2026?
Bogner presents the most important menswear looks from both lines—Ready-to-Wear and Active Sports—bringing the entire Bogner world to life. The Ready-to-Wear menswear collection focuses intensively on fabrics. It relies on unusual surfaces, special textures, and material combinations that are both technically and emotionally appealing. The silhouettes remain deliberately minimalist and sport-inspired. At the same time, the materials lend the looks a new depth. They offer subtle performance features, are functional, and convey a confident, timeless attitude. A central theme is textured materials, both woven and knitted. Particularly important here is the chevron structure, which ranges from classic herringbone to striking body weaves and brings the fabrics into focus both visually and haptically. Together, these materials tell a story of quality, precision, and impressive material innovation.
