Bestseller
50 years of proximity
What began in 1975 with a small store in Ringkøbing is now an international fashion company with over 2,800 stores and 24,000 employees. In 2025, Bestseller looks back on half a century of company history - and celebrates this special anniversary together with customers, partners and companions. The focus is on the theme of "closeness", which pays tribute to the relationships that have shaped the company over the years. A specially produced anniversary film tells the story of these connections and sets the tone for the entire year.
"I don't think my parents or I could ever have imagined one day celebrating a 50-year anniversary with 24,000 great colleagues and countless long-standing partners - or anything even close to that. But we are eternally grateful," says Anders Holch Povlsen, CEO and owner.
To give something back, the Bestseller Foundation supports 50 organizations that are committed to social or ecological causes.
