Astorflex
“Values, Roots, Passion”
Astorflex has been making shoes for over six generations. What does longevity mean to you – especially in a market that is driven by speed?
Franco Vivaldi, Consultant at Astorflex: Today’s market is fast-moving and tends to wear out products much faster than in the past. However, what really endures from any project are the values, roots and passions from which it was born. Consumer-driven marketing makes things go out of fashion quickly. For us, however, renewal is a subtle process – one that brings small, often invisible improvements while remaining true to the essence of the product. This is exactly what Astorflex has done throughout its 200-year history: Passing on the same values and passions from generation to generation to make comfortable shoes from natural materials and using traditional methods – always evolving, but never losing its core.
Classic silhouettes, but always changing; what defines the Astorflex look in 2025?
While staying true to our values of comfort and naturality, we have expanded our range to include lighter materials, such as soft, thin leathers, braided leather options and soles not only in crêpe or rubber but also in leather – again, a natural choice.
What makes a good retail partnership for you and what can retailers expect when working with Astorflex?
Retailers expect one thing above all else from a manufacturer: a good product. That is the foundation. But Astorflex has always believed that this must go hand in hand with a strong, reliable service. Our NOS program, for example, is the key to long-term partnerships. It allows our partners to rely on constant availability of our core models. And because we are small manufacturers, not a distribution company, we can react quickly to market needs. We can reproduce missing colors, materials or sizes in a short time because we produce everything ourselves and locally. I think that’s a key difference between companies that actually make their own products, and those that just sell them.
