Editor’s Pick Men
Hot Boys Cry
Redefining Manhood
With the guiding principle: „Empowering men to show their emotions openly. Redefine what it means to be a man in modern society“, Hot Boys Cry sees itself not only as a fashion brand, but also as a cultural movement. The aim is to question traditional images of masculinity and redefine emotional openness as a strength. Founded by Alex Nicolaus, the brand consciously uses fashion as a tool for social change. Accompanied by formats like a movie night or charity initiatives around mental health, a strong community is created. The products appear in curated quarterly drops and are currently only available online – high time to make them visible in brick-and-mortar stores.
Skergeth est. 2021
Crafted for the Present
Skergeth est. 2021 is a joint design project by Julia Maier-Skergeth and her husband Ronni Maier – originally intended for men, today reinterpreted as a balance of masculine clarity and feminine versatility. The limited-edition leather briefcases (21 per color) are made in Italy and reflect the couple’s personal style. Instead of form follows function, at Skergeth est. 2021 the focus lies on stylish functional accessories – everyday luxury with character. A special highlight: Each bag is personalized and is therefore unique, making it an ideal gift or personal keepsake.
Martin Niklas Wieser
Form, Function, Friction
With his brand, Martin Niklas Wieser pursues the goal of questioning social structures. His aesthetic emerges from an examination of proportions, silhouettes and the relationship between the body, clothing, and technology. Subcultural references and questions about identity, luxury and consumption determine his designs. He produces in Italy and designs in Vienna, focusing on transparency and a human scale. Wieser studied in Berlin and London, worked for Proenza Schouler, among others, and draws on his working-class background as well as a critical view of capitalist structures. In May, he was recognized with the Munich Fashion Award.
Credits / Photo: Thyago Sainte. Styling: Tim Heyduck. Hair and Grooming: Dushan Petrovich
Ten C
Made for Modern Minimalists
Anything but a newcomer – and yet one of our Editors‘ Picks, because it is so in tune with the times: Ten C, designed by Alessandro Pungetti and part of the FGF Group, stands for high-quality clothing that goes beyond short-lived trends. The designs combine functional elements of military uniforms with urban sophistication. The focus is on Original Japanese Jersey – an innovative fabric that impresses with its exceptional durability and versatility. Elaborate piece dyeing gives each item its individual character. Artisanship, material research and timeless design with substance are anchored in the brand’s DNA. What does relevance mean for Pungetti? “Seriousness – and honesty.”
OAS
Global Canvas
O, A and S are the three initials of the founder, Oliver Adam Sebastian. He found inspiration to found the brand on his numerous trips to Barcelona. Originally started with espadrilles, the brand developed into an international resortwear brand. However, the styles are not just suitable for the beach. Rather, the exciting material combinations, summery patterns and designs inspired by art, architecture and the global creative scene strike a chord with a new menswear customer. The company works closely with family businesses and manufacturers to ensure consistently high product quality.
The Altar
Contemporary Artifacts for Home and Self
The Altar is a lifestyle brand founded in Berlin that combines natural forms and urban Berlin aesthetics. The vision: to create places of retreat – bold, sensual, expressive. Earthy tones, asymmetries and handcrafted details meet influences from Berlin’s nightlife and creative diversity. Many pieces are created in cooperation with Berlin creatives, selected according to vision, attitude and design language. The name refers to altars as places of mindfulness. The range includes jewelry, candles, silk scarves and decorative objects. The rings are made of pure sterling silver, handmade in Berlin.
