Editor's Picks
What’s new, Womenswear?
A new generation of brands is reshaping the landscape – across fashion, accessories, and beauty. These are names that carry meaning, not just logos; stories, not just products. With bold identities and a clear message, they speak to a desire for authenticity, creativity, and conscious choices.
Kess Berlin
Beauty Essentials Made in Berlin
Kess stands for products that are intuitive and uncomplicated. Felix Eckert, Marketing Director Kess Berlin, knows that this meets the needs of today’s customers: „Today’s customers are looking for products that do more than just look good. Right from the start, our aim was to put substance before superficiality: intuitive use, smart multifunctionality, strong performance, packaged in a clear design.“ Kess focuses on bricks-and-mortar retail as well as online: „Cosmetics are an experience product. You want to feel whether something works. Concept stores are the perfect environment for us. There you can meet entrepreneurs who curate with real passion. This closeness to the product is exactly what suits us.“
@kessberlin
Selected
Quality over Quantity
The brand vision of best-selling label Selected is more relevant than ever: a mix of minimalist style and exceptional artisanship inspired by the Scandinavian lifestyle of Denmark. Timeless collections in high-quality fabrics appeal to contemporary women with their everyday wearability and exude a natural effortlessness for special moments. Understated looks inspired by an essence of femininity with an eye on the environment, people, and sustainability: clothes we want to keep forever and wear again and again. Selected currently has locations in Denmark, Belgium, the Netherlands, Finland, and Sweden and has expansion plans for Austria and Germany.
Haveone
Fashion Momentum
Fashion-forward yet timeless, Haveone appeals to women of all ages. Romantic lace, ruffles, and scalloped edges are feminine elements that, when mixed with masculine oversized silhouettes, create a contemporary and exciting look. Founded in Bologna in 2019, Haveone is on an international path to success and expansion and is now represented by Agentur SchulzAco. “We are absolutely thrilled,” says agency owner Michael Schulz. “Haveone casually implements trends without compromising on quality. What’s more, the average prices of 40 Euros/wholesale price are a strong selling point.” Starting in mid-July, there will be a special capsule collection for Germany, Austria, and Switzerland featuring the fashion essence of the collection, which will already be delivered in mid-August.
Souleway
Conscious
Minimalist design, conscientious production. Souleway bags meet the tastes of an urban demographic. The label was founded in 2017 by Flemming Kühl and Hagen Streit with the aim of creating affordable weekenders with style. Today, the range also includes backpacks, accessories and bags, produced fairly in a worshop in Hamburg. Particularly popular? Bags made from vegan leather, using leftovers from olive oil production. Souleway’s retail prices vary between 49 and 389 Euros. “Since the fall, we have shifted the focus from D2C to a combination of retail and online; the products have been very well received,” says an elated Flemming Kühl.
Destination Haway
Urbanity and Confidence
Destination Haway, founded in 2020 by Alessandra Bruno, combines high-quality sportswear materials such as jersey and fleece with innovative, elegant cuts. Draped skirts, cut-out dresses and oversized hoodies meet a modern color palette from pistachio to ruby red, creating looks that can be worn from morning to night. Instead of seasonal collections, Destination Haway focuses on a flexible, fluid design philosophy that celebrates freedom and individuality. The clothes tell stories of urbanity and self-confidence – perfect for anyone who wants to follow their own path while remaining stylish.
Maeden
A Discovery
Christian Heikoop gets the utmost out of leather for his bags, with a luxurious vision, uncompromising quality, and astonishing lightness: “We let the material guide the form for our aesthetic,” says Heikoop. The bags nestle softly against the body and have a calm design, “but I always try to incorporate a kind of energy and movement.” For the new collection, Heikoop pushes the boundaries of what leather can do with woven bags and suede with a corduroy texture. The basis remains calfskin from one of the last Dutch tanneries. Production takes place in Italy with a focus on artisanship that impresses worldwide, including at Biffi, Corso Como, Vestibule, and Bergdorf Goodman.
