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Pitti Immagine wurde auf Januar 2021 verschoben

Pitti Immagine wurde auf Januar 2021 verschoben

Pitti People in Milan_Credits to Eeva Suutari_
Die Veranstalter der Pitti Immagine versuchten bis zuletzt, die Herrenmodemesse wie geplant im September stattfinden zu lassen. Jetzt beschloss der Vorstand, die physische Variante auf Januar 2021 zu verschieben. Claudio Marenzi, Präsident der Pitti Immagine, nennt diese Entscheidung sehr schmerzhaft, aber unvermeidbar. Alternativ wolle man sich stattdessen aktuell besonders um den Ausbau der digitalen Messe kümmern. Die neue Plattform Pitti Connect kann ab Ende Juni besucht werden und soll als maßgeschneidertes Service die Bedürfnisse von Einkäufern und Ausstellern abdecken.

Lesen Sie hier die offizielle Aussendung der Pitti Immagine.

The Board of Directors of Pitti Immagine decides to postpone the physical fairs to January 2021: all our energy now goes to the Pitti Connect digital platform open to all exhibitors and buyers from early July and throughout the whole summer.

Today the Board of Directors of Pitti Immagine was held by video conference, chaired by Claudio Marenzi, mainly dedicated to assessing the progress of participation at the physical fairs scheduled for next September (Pitti Uomo, Bimbo, Filati, Fragranze, and Super).

Following a lengthy discussion, based on the information provided by the CEO, Raffaello Napoleone, and by the General Manager, Agostino Poletto, the Board acknowledged the insufficient number of confirmations of attendance as well as the ongoing state of difficulty of the companies, and decided to postpone the physical fairs until January 2021.  Encouraged by the work and investment carried out in order to launch the Pitti Connect platform, as well as the approval and interest that this initiative is registering among members of the trade, it gave us a mandate to concentrate all our energy this summer onto the entirely digital version of the above fairs which will be open to all exhibitors.

“First and foremost, I would like to thank those exhibitors” concludes Agostino Poletto, Pitti Immagine General Manager “that, in the midst of this unpredictable crisis, had decided in any case to take part and renewed their faith in the fairs. For them, as for everyone else, the rendezvous, for the meantime, is on Pitti Connect, and then in January. The new digital platform will be active and can be visited from the end of June, first week of July, in order to help companies comply with the traditional timings of the sales campaign, and it will be extended to the whole of September. Pitti Connect is an advanced networking and marketplace tool that will allow exhibitors to increase their visibility with tens of thousands of qualified buyers, activating selected and certified commercial contacts, supporting them in the management of orders and holding events and live presentations. 

This is a decisive point: Pitti Connect is much more than a virtual showroom. It will have the same editorial and curatorial layout of the Pitti we all know so well. It will render, in a digital dimension, the wealth, energy, variety, strength of fulfillment and communication that encompasses the whole fashion community: collections and products presented according to themed itineraries, events and special projects with preeminent guests, openings towards new international fashion phenomena, the promotion of up-and-coming talents, the discussion of the hottest and most highly debated topics, collaborations and partnerships with the media and other fashion subjects”.

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